Beyond generating income or incurring expenses, these days the way a company generates value, how they accomplish their creations, how the generated value flows are all things to be considered just as important. Ultimately, smaller functional parts are identified and the relationship between these is used to develop a more refined strategy, which will culminate in the improvement of the results.

Even though other perceptions for the design of the business model exist, in The Salmon Factor our commitment to our clients is without any preconceived ideas and the knowledge that it is vital to know how each company works, to find out its weak points and identify its strong points to be able to achieve the main goal: to know how a company can generate income through positioning in the value chain.