All companies should have a business plan and within that a specific one for commercial and sales. This strategic document defines what the sales objectives are and specifies how they should be achieved being very clear about the budget dedicated to the attainment of these objectives, design and development, sales channels, pricing, technical resources and the team of people involved.

Depending on the type of company and its organisation, this sales plan may include the proposal for the development of commercial actions. In this field, the specialist consultants in The Salmon Factor are experts in this type of planning aligning their work with the objectives of each company.