The “Federación Española Empresarial de Transporte de Viajeros” (Spanish Business Passenger Transport Federation), ASINTRA, signed a collaboration agreement with the consulting firm The Salmon Factor, whereby, the specialist in strategy for the business, company will promote best practices in marketing and communication among members the business organization.

Thus, the member companies of ASINTRA can benefit from the experience and knowledge of The Salmon Factor consulting firm, with the aim of increasing their sales, customer loyalty and incorporate innovation as well as making the most of the new technologies in their daily affairs, where ubiquity by means of digital services is ever more required.

Nowadays, more than ever, marketing is the main ally in the development and communication of the modernization of companies in this sector, on top of being an agent of change seeking to efficiently align the vocation of service towards transport customers with the planning in the medium and long terms.

Furthermore, it has been proven that to skimp on marketing resources causes stagnation and delay in the growth of enterprises, therefore the transport sector should seek to join the bandwagon of innovation in marketing, if it wants to increment profitability and increase sales.

For its part of the deal, The Salmon Factor provides its affinity with the technology sector, where it already has experience in implementing and marketing around payment with contactless cards or mobile phone using NFC. Also, for its knowledge of this industry, the consulting firm is positioned as a strategic advisor on pricing matters, contemplating the creation of special travel cards, discounts or customer loyalty programs for frequent travelers.

In this regard, Rafael Barbadillo, ASINTRA president said “the industry of passenger road transport should invest in developing marketing policies that help enhance the travel experience and the development of new products. It is necessary to change strategies in order to adapt customer service and approach the new needs of modern society, especially young people, a very important part of the bus transport clientele and the wider segment of the workforce. All of this will also result in image improvement for the company and, therefore, the whole sector; benefiting all.”

Meanwhile, Pablo Gonzalez, CEO of The Salmon Factor, notes that “who does not invest in marketing today, lags behind the competitors, but definitely away from the customer, who is the center of gravity for passenger transport service. Therefore -continues Gonzalez- as specialist advisers as we focus on technology, innovation and creativity to improve the quality of the experience offered by companies and, in this case, companies associated with ASINTRA”.