This new marketing concept comes from the hybridization of marketing strategies with the presence, content, discussion and content following in social media, like social networks and blogs. While the final aims of each company differ, thanks to Social Media Marketing (SMM) we can summarize the way to viralize ideas, brands and even the sales of products.

Some areas of fundamental action included in SMM are the management of online reputation, positive influence campaigns or content marketing as a hook to dialogue with all the social media ecosystem, that is, from clients to non-clients, followers, fans and logs of the brand and always in a bidirectional way.

Thanks to this, the brands acquire valuable information about the consumer or supporter which allows the brand to adapt in a simple and efficient way for the user that it wants to interact with or to whom they wish to sell. The Salmon Factor carries out high level developments which make the union between content marketing and Social CRM efficient.