Even though Trade Marketing is still considered to be the completion of marketing strategies for the distribution channel, in reality this concept goes much beyond this, getting the channel itself to collaborate in the strategy and this way both can achieve the wide-spreading win-win situation.

This type of specialised marketing is mainly directed towards the mass consumer sector, even though small and medium sized companies can also use it to develop the channel, obtaining the implication of its partners. It is in this scenario which The Salmon Factor can also bring its exhaustive knowledge.

Some of the objectives of Trade Marketing are the acceleration in sales, coordination and design of promotions, merchandising, routing of traffic towards exhibitors and virtual shops, rotation in point of sales etc.