Content marketing is currently one of the most common strategies by businesses to attract more users based on their preferences and needs in a way that is not intrusive. Creating content is done by a community manager, as they are responsible for managing the digital presence of a business and coming up with multiple strategies to engage users. 

In this guide, we are going to take an in depth look at one of the most important aspects of connecting with your user base: curating your content. Let’s see some of the advantages of effectively developing content.

What is Content Curation?

For those not familiar with the term, content curation is one of the most common techniques used in social media marketing. Content curation involves developing and disseminating content based on what has already been posted online. Essentially, the content curator is in charge of researching, collecting, filtering and selecting information from various sources including blogs, social media, and other websites. Once this content is organized, it is shared with followers and users in an innovative way. This original content should include distinctive elements that are valuable to the target market.

What are the Main Advantages of Content Curation?

Once you have defined objectives, curated content can be advantageous for your brand. Here are some of the benefits: 

  • It sparks the creative process, giving you content ideas for your brand. Coming up with good ideas and elaborating on them can be difficult, but searching for information on the internet can inspire you, reveal what topics are trending, and show you other users’ interests and recommendations.
  • Enhance social media content. In digital marketing, it is fundamental to share content periodically. Because of this, it is important to choose information that will provide value to your brand while being consistent with your objectives and values.
  • Improve brand positioning by posting quality content. Relevant content not only improves online image and reputation, it also increases visibility and reaches more users, generating more web traffic.In essence, effective content curation helps SEO rankings. 
  • Increase your number of followers. One of the biggest advantages of curated content is that it not only allows you to focus on your current users, but also to attract followers that are interested in what you post on your accounts. Sharing quality content establishes credibility along with increasing your number of users and potential clients.

How to Achieve the Best Results

As you can see, content curation is one of the most effective techniques of a content marketing strategy. Follow these steps to optimize content:

Know your Audience

The first step in any marketing strategy is analysing user needs. It is important to find out what type of content your users will find useful by conducting market research for your target audience. No matter the content you decide to share with your audience, it should be original and authentic.

Research Other Sources

Once you know what your audience’s interests are, it will be easier to find the content you really need. To find said content, you can use sources like search engines, websites, and social media. Researching this information is very important as it, amongst other things, improves your knowledge on the information and allows you to see how other professionals convey it.

Filter the Content

The fact that information has been posted online does not mean your audience will be interested in it. It’s very important to effectively filter published information based on your current objects and the target market. Then, thoroughly research available content and select the most relevant options.

Organize and Adapt the Information

After selecting the information that you want to include in your post, it should be tailored to your brand. Though you’ll be using information from different sources, your optimized content – from the title to the structure – should be original.

Share New Content

Once you have created your content, it’s time to post it across all your marketing strategy channels. For example, it can be shared on social media platforms like Facebook and Instagram or published in blogs. 

Measure the Results

Lastly, you should measure the results on each channel in order to know if the published content has researched your objectives. By doing this, you will learn valuable information including which type of posts generate the most engagement, what type of content interests your audience the most, and how users interact with publications.

If you need help unlocking the potential of your business, get in touch with our team – we will be able to help you develop and implement a successful marketing strategy.