Use of Emojis in Corporate Messages

Use of Emojis in Corporate Messages

It’s increasingly common to see informal symbols in the messages issued by brands in their online communication. Their digital presence – on the web and social networks – has led the vast majority of communication managers to use emojis as a form of...
Pros and Cons of Video and Text in Content Marketing

Pros and Cons of Video and Text in Content Marketing

Based on the assumption that content marketing gathers a series of written and visual techniques with the purpose of creating and spreading online content, there still exists a difference between these techniques. As per usual – depending on each brand and...
Which Google Tools are the most Useful

Which Google Tools are the most Useful

Technology is nowadays part of our daily life: both in the professional, and in the personal field, we use digital tools that make our life easier. We employ mobile phones and computers to access information, organize our calendar, search for a postal address, or send...
Young People’s Trends on the Internet

Young People’s Trends on the Internet

Nowadays, social networks are a tool that young people use to seek information, as well as a source of entertainment. However, in addition to social media, there are currently numerous tools used by the youth in the digital world. But what is it that really interests...
The Salmon Factor wins Golden Effie Award in the United States

The Salmon Factor wins Golden Effie Award in the United States

The “Unfollow La Receta” campaign for the U.S. rice brands Mahatma and Carolina, was the top performing marketing project in the category of multicultural products The Salmon Factor has been recognized with a Gold Effie Award as Contributing Agency, thanks...
Myths In Corporate Communication

Myths In Corporate Communication

Corporate communication is related both to an internal process based on the relationships within the organization itself and among its members, and to an external process associated with the communication between the company and the client or between the company and...