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On the 6th of October Instagram will celebrate its 13th birthday and we don’t want to miss out on this opportunity to address this social network from a corporate perspective and offer a series of tips on how to improve  business profiles on Instagram. Having a large number of followers is important but it’s also crucial to provide high-quality content, interact with users, and choose the most suitable hashtags for your business.

The first thing to keep in mind, and necessary to establish the background of this topic, is that Instagram – currently owned by Facebook – was founded in 2010 by Kevin Systrom and Mike Krieger with the main objective of creating a space where users could share photos and videos with their followers. At present, this social network has exceeded all expectations and is one of the most downloaded and used apps by digital users. Therefore, without further ado, take note of these tips and start optimizing your profile!

1. Optimize Your Account

It’s very simple. You just need to do the following things: choose a profile picture that is both representative and coherent with your business, which preview should be in line with the circular display that will be shown, write a short description – also known as bio – of your activity and fill in the contact info section of your profile with an email and phone number. It’s essential to provide this information to make the most out of your profile. Don’t forget!

2. Choose the Best Hashtags

Use digital tools that let you analyze available data to choose the most appropriate hashtags for your business. Not everyone works. For this purpose, you have to bear in mind your work and your target audience to strategically choose the keywords, making it possible for Instagram users to identify or search for you. It’s fundamental to opt for relevant terms because, in this way, you’ll achieve greater visibility in searches.

3. Provide Valuable Content

As we mentioned before, in addition to having a relevant number of followers, it is important to provide high-quality content. In this sense, it is beneficial to contribute – through original and visual posts – valuable content delivering a specific message to your digital audience. Also, keep in mind the aesthetics of your Instagram feed or profile since we face a social media where the visual elements prevail.

4. Interact With Others

If one of the goals of your marketing strategy is to gain followers and receive comments, make a note of this! There isn’t a magic button that makes your Instagram followers increase by thousands overnight. It consists of constant work in which it is required to dedicate time to the interaction with your own community of followers and with the rest of the Instagram community. To do so, you’ll have to ‘like’, comment and follow other accounts on this platform; in this way, you can introduce yourself to other users and accounts.

5. Show the Human Side

If there is one thing that stands out about the Instagram platform, apart from being primarily a visual network, it is its ability to showcase the more human side of brands. As a result, you should set aside formalities, and embrace closeness and empathy with your audience. By doing that, you’ll achieve a natural and spontaneous language that generates the maximum possible trust. Additionally, consider that most Instagram users are young, which implies that the corporate communication of your business should be direct and informal.