The Salmon Factor, the Spanish digital marketing agency, highlighted as Contributing Agency with a Gold Effie Award in the USA, and the renowned Chilean Branding and Strategic Marketing company Agencia CHAN! have announced an alliance to address new projects and initiatives within the framework of the Southern Common Market (Mercosur).
This agreement will allow both companies to combine their strengths and expertise in key areas of digital and strategic marketing, providing their clients with a comprehensive offering ranging from the creation of a solid brand identity to the execution of high-performance digital marketing campaigns.
Thanks to this collaboration, Latin American companies will be able to access first-class services from these two agencies, with a 360º marketing strategy adapted to the needs and particularities of the local markets.
The new strategic agreement marks a decisive step in the expansion of both agencies into the Mercosur and Latin American markets, regions with enormous growth potential in the digital sphere.
With its knowledge and innovation in search engine optimization (SEO) and content marketing, the Salmon Factor will contribute with its in-depth knowledge of European digital trends, while Agencia CHAN! will contribute with its expertise in building purposeful brands, and strategic deepening through the integration of Human Development Technologies: hypnosis, mentoring, neurolinguistic programming, and coaching with market research tools and strategic marketing campaigns adapted to the local realities and cultures of Latin America.
“We are very pleased to be able to join forces and knowledge with Agencia CHAN! in the framework of this alliance. We firmly believe that this agreement will allow us to offer more complete and effective solutions for our clients in the different Latin American markets, where we see great growth potential,” said Pablo González, CEO of The Salmon Factor.
Carolina de Ponti, co-founder and director of Agencia CHAN! said: “The synergy between our two agencies will allow us to face new challenges and take advantage of opportunities in the digital market, where innovation and adaptation to local needs are key. Together, we are better positioned to help our clients achieve their business objectives in an increasingly competitive global environment.”
Mercosur continues to grow and develop
Business digitalization is in a fast-growing phase in Mercosur, with many companies adopting digital tools to improve operational efficiency, customer service, and the marketing of their products, although there are still challenges related to technology and digital skills.
Sectors such as retail, banking, and telecommunications are the most advanced in the adoption of digital solutions. E-commerce, in particular, has seen a significant increase in recent years due to increased confidence in transactions and the growth of Internet penetration.
For all these reasons, the future of digital marketing in Mercosur is promising, with an increasing focus on personalization, the use of big data and artificial intelligence to improve marketing campaigns.