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In the world of content creation, finding the right keywords has become an essential discipline for those who aspire to stand out on the digital stage. Keywords are the common thread between what users search for and what brands offer. In this post you will discover the main tools available on the Internet, as well as the keys to find the best keywords, which will help you connect more effectively with your audience.

What Are Keywords?

Keywords are specific terms that users use when searching for things on the web. These expressions encompass both the intent and the relevant content that users search for online. In short, keywords are the cornerstone of SEO, as they are responsible for connecting existing online content with the demand for information. By analyzing and effectively using these keywords, content creators and marketers can improve the visibility of their content in search results, helping them to reach their target audience.

Why Is It Important to Search For Keywords?

Keyword research is an essential tool for any successful digital marketing strategy. Here are some of the reasons why keyword research is crucial: 

  • Improved visibility in search engines: using relevant keywords allows for the efficient positioning of content in search results, increasing the probability of being seen by users interested in the topic.
  • Content optimization: incorporating keywords naturally into the content will help the engines understand what the page is about. This will improve relevance and increase the possibility of appearing in the first results.
  • Effective competition: knowing the keywords of competing brands is an opportunity to differentiate yourself. In addition, you can identify areas of low competition and take advantage of them to stand out.
  • Consumer behavior analysis: during the keyword research process, valuable information is obtained about how users search for information online. This helps professionals to better understand the needs and desires of their audience.
  • Improved conversion rate: by aligning content with relevant keywords, you increase the possibility of attracting visitors who are at an advanced stage of the purchasing process, which in turn can lead to an increase in conversions.

5 Tools to Search for Keywords

Google Keyword Planner

It is the keyword planning tool provided by Google Ads, which allows its users to search for new keyword ideas, obtain search statistics and monitor campaign performance through a mobile application. It is a very useful tool to find relevant keywords and know the competition, focusing especially on paid ads.


Thanks to its “Keyword Overview” report, you can get comprehensive information on competitor analysis, keyword research, keyword performance tracking, and more. You will be able to perform a comprehensive instant examination of any keyword found in the Semrush database.


This tool offers free keyword suggestions, content analysis and basic SEO auditing. It is very intuitive, perfect for novice users looking to find keywords, get content ideas and analyze a website’s performance.


This is another free and very complete tool to search for keywords, which allows you to obtain results for the most common platforms, such as Google, YouTube, Amazon, App Store, Play Store or Twitter, among others. If you need a more complete analysis that includes data on search volume or competition, you can opt for the paid option.


A very visual platform that, free of charge, shows the questions that users ask search engines, offers trends and search volume and provides words and phrases also related to keywords. Any professional, regardless of their experience with this type of tool, will be able to obtain very valuable information about users’ search intentions.

Selecting the right keywords is one of the cornerstones of any effective SEO and digital marketing strategy. However, there is no universal solution or answer for all brands, strategies or campaigns. Remember to adapt these tools to your specific needs and take into account the audience and geographic focus of your campaign to find your relevant keywords. Use these instruments as strategic allies on your way to digital success and optimize your online presence effectively!