Both companies combine capabilities, experience, and an international client portfolio to deliver advanced strategic communication solutions for companies and institutions.
The Salmon Factor and Ibersponsor Consultores de Comunicación have reached a strategic collaboration agreement aimed at strengthening and expanding their service offering in the field of corporate strategic communications and 360° communications.
This alliance is rooted in a shared vision: to provide companies, executives, and institutions with comprehensive communication solutions aligned with today’s reputational, positioning, and value-generation challenges in an increasingly competitive and globalized environment.
In this context, Gustavo de Medina, CEO of Ibersponsor, stated: “360° communication is no longer an option—it’s a strategic necessity. This collaboration with The Salmon Factor allows us to integrate narrative, strategy, and execution to turn communication into a true tool for leadership and trust-building.”
Pablo González, CEO of The Salmon Factor, emphasized: “In today’s landscape, communication strategies and brand development remain highly relevant, but it’s essential to approach them holistically. For this reason, it is an honor to collaborate with Ibersponsor, a benchmark in communications in Andalusia for 30 years, while contributing our digital strategic expertise.”
Both firms bring extensive professional experience, deep sector knowledge, and a strong client portfolio across Europe and the United States—enabling them to tackle complex projects with an international, strategic, and results-driven perspective.
The agreement will allow The Salmon Factor and Ibersponsor to combine teams, methodologies, and talent. In this regard, Ibersponsor will contribute its expertise in corporate communications, reputation, institutional relations, brand management, strategic content, events, crisis communication, and internal and external communications.
For its part, The Salmon Factor will provide its know-how and innovation in digital positioning as a boutique firm specialized in content marketing, creativity, digital analytics, social media presence, and SEO and GEO/AEO (optimization for generative AI). Together, this will enable both companies to offer clients a true 360° approach to achieving their goals.
