Search engines, such as Google, follow very complex algorithms when determining and ordering their results, so finding techniques that allow you to rank highly is essential to improve your reach and gain visibility. Backlinks are a fundamental factor in this regard, because the more relevant websites linking to your content, the more likely you are to appear in search engines.
In this post from The Salmon Factor we explain what backlinks are, how to get them and their importance in boosting the results of your blog or website.
What Are Backlinks and What Are They for?
Backlinks, also known as inbound links, are simply links that point from other websites to your own website. Search engines rank their results based on the relevance and authority of a web page, so backlinks are very important to improve a page’s SEO ranking. A good link profile will help you increase traffic to your site through organic positioning, which can translate into an increase in followers or regular customers and the generation of connections and lasting relationships.
If we look at the types of backlinks, we can say that as a general rule there are two main types: follow links and nofollow links. By default, any link is considered “follow”, since it can be crawled by search engines, while “nofollow” links have no influence on SEO and therefore on positioning. The latter were created to combat comment spam.
Ways to Obtain Quality Links
Generating backlinks to your site is fundamental to any SEO strategy. However, not all backlinks are equal, as links from poor quality or spammy websites can negatively affect your SEO. Here are some effective strategies to get quality backlinks:
- Create exceptional content: having valuable and relevant content on your website is the first step towards building quality links. This will not only attract new users, but also other websites that will be willing to link their content to yours.
- Collaborate with other websites: participating as a guest on other pages is an excellent way to increase your visibility and obtain quality backlinks. Research which sites are related to your topic and which ones will have a greater impact.
- Publish original content: authenticity is key to attracting links. Do in-depth research on the topic you want to write about and create content that is unique and valuable to your audience. Pay special attention to duplicate content from other sources.
- Build relationships: networking can open many doors. We recommend that you attend conferences, seminars and networking events to establish relationships with influential people in your industry.
- Use social networks: social networks are currently one of the most effective tools to increase your visibility. If your content is interesting and valuable to users, it is more likely that other websites will find it and decide to link to it.
- Publish press releases: if your news is of interest to the media it is likely that they will share it. This press release can include links to your website, so you will generate very valuable content and backlinks for your website if the media keeps the link featured.
Remember that link building, like all other techniques and tools to improve SEO positioning, must be a long-term strategy. Research your environment, spend time on your content and focus on quality, originality and relevance, avoiding unethical techniques that can result in penalties from search engines. Following these techniques and tips will make it much easier for you to start building your link profile. If you found this article useful, we encourage you to visit our news section.